Video of Justin Foster's appearance on @KTVB. Talking "re-introduction".
The 5 areas mentioned in the discussion:
- Present your brand as fresh and relevant. This includes all areas of first impressions such as logo, lobby/storefront, web site, etc. It is critical that you look modern - and that you take your brand seriously.
- Tell positive stories. Focus your messaging on positive things you are doing right now for your customers. Don't incite fear; inspire confidence in your brand.
- Focus on your existing customers. They have stuck with you through tough times, so be sure to reward them first. Don't insult them by offering better deals to new customers.
Don't be lazy. Just because you have less competition, don't get lazy with your brand. This includes the first impression areas mentioned above, but also sharp messaging and a compelling story.
- Act now! As the economy improves, competition will increase - so go after mind-share right now. This doesn't just mean spending more money. It simply means be more aggressive and bold in your marketing.
