KTVB: Personal Branding
The above video is a Justin's recent appearance on KTVB's Noon News. He discusses some of the critical elements of personal branding include:
- You have to have some actual talent - or be an expert at something. Without talent or expertise, you can't sustain your personal brand for very long. Think Johnny Cash v Lady Ga Ga!
- You must have a core set of values or beliefs - and be willing to express them. Having an opinion is a differentiator. People will remember that you stood up for what you believe in. This doesn't mean being in-your-face or confrontational - it just means being willing to express your opinion.
- First impressions matter. This is related to fashion and appearance, but also your language. Specific to appearance, you need to dress with intent, not just because you are supposed to wear clothes! It also helps to have a "thing" - a bit of fashion that is memorable.
Justin provides one-on-one coaching sessions for developing your personal brand. Let us know if you are interested.
